1. The second weekend numbers for the Atlas Shrugged Movie have been disappointing. The movie played in 465 theaters, up from 299 theaters the first weekend. In spite of the number of theaters going up by 50%, the receipts fell 48% to $880,000. Per theater receipts fell from $5,600 to $1,900. A falling of revenue in the second week is common, but the fall appears to be sharper than expected. I do not know what it means to the plans of opening the movie in additional theaters this coming weekend. We should be seeing the announcement regarding that soon on the official theater listing page.
2. My polls on Atlas Shrugged and Ayn Rand have generated over 1,850+ responses so far. My favorite poll so far with 550+ answers is “What single idea of Ayn Rand has had the maximum impact on your life?” See all the answers and participate in all the polls here.
3. Atlas Shrugged has held steady in Top 20 around #19 in the Amazon’s Bestseller list for around a week.